Roe Anniversary: War on Women Campaign

Yoko Ono holding up a peace sign in front of the "War on Women is Over! If You Want It" poster

"War on Women is Over! If You Want It" poster in Nepalese

"War on Women is Over! If You Want It" poster in Spanish

Team: Center for Reproductive Rights
Roles: Campaign concept, designer, and project manager
Year: 2015

Press: Featured in The New Yorker, BuzzFeed, and Open Society Foundations.

The “War on Women Is Over! If You Want It” campaign was launched on the 42nd anniversary of Roe v. Wade, the historic decision by the U.S. Supreme Court that recognized a woman’s constitutional right to abortion.

The campaign was inspired by the power and vision of Yoko Ono and John Lennon’s original 1970s “War Is Over” campaign, with permission from Yoko Ono, and in reaction to the 231 restrictions on abortion enacted between 2011 and 2015.

Digital design for desktop, mobile, and wireframes.

Three women from different racial backgrounds looking forward with "War on Women is Over! If You Want It" temporary tattoos on their cheeks.

Tote bag, button, t-shirt, and temporary tattoo with the phrase "War on Women is Over! If You Want It"

Public Engagement and Influencers

Celebrities and online influencers were armed with Action Packs, detailing how they can help to protect safe and legal abortion on Roe Anniversary.

“War on Women Is Over! If You Want It” raised the organization’s visibility with the help of Yoko Ono, Michael Douglas, Uzo Aduba, Jemima Kirke, John Lithgow, and Taylor Schilling, just to name a few.

After the campaign is over, reproductive rights activists and celebrities continue to use campaign materials as a way to protest at marches, social gatherings, and town halls.

Actor Michael Douglas holding the "War on Women is Over! If You Want It" poster

Actress Taylor Schilling wearing the "War on Women is Over! If You Want It" T-shirt

Actress Glenn Close holding the "War on Women is Over! If You Want It" poster

Rae Tutera, LGBTQ clothier and activist, wearing the T-shirt in front of Yoko Ono's "War is Over!" projection at MoMA PS1

Actress Uzo Aduba wearing the "War on Women is Over! If You Want It" T-shirt at the Women's March in 2017 with Sarah Sophie Flicker and Janet Mock

Jemima Kirke's then husband reads the "War on Women is Over! If You Want It" booklet to their daughter

Actress and activist Martha Plimpton holding up her fist with the "War on Women is Over! If You Want It" tattoo on her wrist