Earth Day 50
A student holding up an inflatable globe in front of City Hall during a rally. The text on top of the photo reads "Earth Day 50 New York.”
Team: NYC Mayor’s Office of Sustainability
Role: Creative director, messaging, social media strategy, and video producer
Year: 2020
On April 22, 2020 — the 50th anniversary of Earth Day — New York City and the rest of the world were hard hit by the COVID-19 pandemic. With death tolls and cases surging every day, our team understood that climate actions could not be separated from COVID-19 relief efforts. We created the Earth Day 50 campaign to call on New Yorkers to take care of each other as we build towards a more sustainable and inclusive future.
The Earth Day 50 and Resource pages on bringit.nyc.
Social Media Launch
A social media toolkit was sent out to New York City agencies, amplifiers, and our partners. The toolkit includes graphics with alt-text, educational videos, and sample messaging that leads the audience back to the campaign website and Earth Day calls to action.
Social Media Graphics
Social Media Videos
Click on the tweets to watch the videos in action! These Earth Day videos also kicked-started a Climate Talk series on GreeNYC social media to highlight the connection between climate change and other social justice movements.
A @GreeNYC tweet on Earth Day with a captioned video message from the NYC Director of Sustainability on the link between climate change, COVID-19, and racial inequality.
A @GreeNYC tweet with a video on the history of Earth Day in NYC and the call to action on the 50th anniversary.
A @GreeNYC tweet with a video on single-use plastics and what the City of New York is doing about it.