NYC Department of Environmental Protection
In an effort to rebrand the Department of Environmental Protection (DEP), our team created a content and design strategy based on user and stakeholder insights, content research, and best practices in accessible UX design. The mockups show a preliminary visual identity, content hierarchy, and user flow for the new DEP website.
Research and Design Process
We gathered website analytics, user interviews, and surveys to map out the existing user experience and content hierarchy based on the webpage traffic.
From the user and stakeholder interviews and surveys, we created an empathy map to showcase what we know about the different users to understand their pain points and design for their needs.
From our research and co-design session, we highlighted four principles that guided all content and design development, with a focus on celebrating and clarifying the Department of Environmental Protection’s impressive scope.
Due to the vast amount of information included on the site, not everything can be prioritized. The homepage featured the most critical content prominently like bill paying options, complaints, and real-time updates about environmental conditions.