Dear JUST Capital,
I am a digital strategist, community organizer and artist, and I would like to build the future of value-driven business with you. Here are some of the things I can do.
I believe that digital content needs to be a catalyst for social change, accessible to all, and sensitive to cultural and historical context.
But digital strategies do not exist in a vacuum.
I would love to hear what you are fight for.
Let’s get in touch:
26 E. 3rd Street, Floor 1 | Brooklyn, NY 11218
646.667.8706 • Lncnguyen@gmail.com
While at Etsy, Inc., I launched two campaigns that focused on the economic power that micro-businesses hold in the U.S. and global markets.
[Campaign's top line messaging], talking points, kick-off email, and social media content
[Email to Etsy sellers] on Net Neutrality
[Etsy Seller Handbook post] on the impact that Net Neutrality has on micro-businesses
As the Senior Designer at the Center for Reproductive Rights, I conceptualized and designed content increased organization’s visibility, meet fundraising goals, and position the Center as a thought leader on breaking news.
SOCIAL MEDIA CONTENT SAMPLES
Case Study #1
Project Goal: On the 42nd anniversary of Roe v. Wade, the historic decision by the U.S. Supreme Court that recognized a woman’s constitutional right to abortion, the Center for Reproductive Rights launched a new campaign, “War on Women Is Over! If You Want It,” to educate and activate individuals on the profound threats to women’s freedom.
The campaign was inspired by the power and vision of Yoko Ono and John Lennon’s original 1970s “War Is Over” campaign, with permission from Yoko Ono, and in reaction to the 231 restrictions on abortion enacted between 2011 and 2015.
Audience: Celebrities and online influencers were armed with Action Packs, detailing how they can help to protect safe and legal abortion on Roe Anniversary.
“War on Women Is Over! If You Want It” raised the organization’s visibility to a new audience with the help of Yoko Ono, Michael Douglas, Jemima Kirke, John Lithgow, and Taylor Schilling, just to name a few.
To learn more about the campaign, please visit www.waronwomen.is.
Concept, Designer, & Communications Strategist
Campaign Location & Date:
United States, 2015
Case Study #2
Project Goal: Since El Salvador completely banned abortion in 1999, 17 women have been put behind bars for pregnancies that ended due to natural causes. All of them were sentenced with up to 40 years in prison—their legal and human rights flagrantly disregarded by the Salvadoran government.
Audience: In an effort to raise awareness for this issue in the United States and in Latin America, the Center for Reproductive Rights partnered with grassroots organizations on the ground to create a new branding for the Las 17 campaign. This new look was designed to garner international support for the 17 women who are imprisoned for having miscarriages and to put pressure on Secretary John Kerry and the El Salvador’s president to bring the women home. A social media tool kit with tested messaging and social graphics were shared with partners during anniversaries and breaking news throughout the campaign to promote the release of Las 17.
On January 21, 2014, Guadalupe was released from prison. On October 27, 2016, Teresa was freed.
To learn more about the campaign, please visit reproductiverights.org/elsalvador.
Branding, Web Design, & Video Editing
Campaign Location & Date:
El Salvador, 2013-Present
Case Study #3
Project Goal: What if Roe fell? Roe v. Wade — the landmark Supreme Court case establishing access to abortion as a constitutional right — has been settled law for over 40 years, yet remains under constant attack. Now that President Donald Trump has been sworn into office, we face potentially the greatest threat to reproductive rights in more than a generation. The Center for Reproductive Rights updated our 2007 report, What If Roe Fell?, in order to answer the question on everyone’s mind on the 44th anniversary of Roe: what will happen if Roe were toppled in your state, the day after?
Audience: In order to make the information accessible to press, reproductive rights activists, and the general public, the data was designed to be interactive and mobile-friendly.
To learn more about what will happen to your access to reproductive care , please visit whatifroefell.org.
Branding, Web and Graphic Design, & Campaign Launch Strategist
Campaign Location & Date:
United States, 2017-Present
Slow and Steady Wins the Race FW14
DRAW THE LINE
Storytelling Campaign w/ Elizabeth Banks
In reaction to the current immigration rulings, I'm working on a project that aims to explore the emotional and physical weight carried by undocumented immigrants through storytelling, quilting, and wearable technology.
The storyteller will determine the shape and style of the clothing (shirts, dress, pants, etc…) to represent their journey traveling to and staying in the United States—what they brought along and what they left behind. The audio file will consist of personal stories and a compilation of sounds that evoke memories of home for the narrator. GPS can be turned on or off in case of ICE raids, arrests, deportation, and detention. GPS location report will be sent to the narrator’s listed emergency contact(s) to notify partners, family members, and/or friends of their whereabouts.
Material: Fabric, threads, GPS tracker, MP3 audio